You come to market to see what’s new, what’s fresh, what’s trending. From best-selling brands to up-and-coming artists - this is THE place to find products that promise to differentiate your store from the rest. You’ll boost your bottom line and make customers for life with the products you’ll find at the upcoming California Marketplace, Southern California's number one cash and carry trade show.


See all our show categories -- conveniently located in Kentia Hall this winter! Shop one floor filled with the latest introductions and best-selling wholesale gift designs in: Gift, Makers’ Market, Personal Style and Boardwalk | Souvenir | Resort, World Style, Jewelry Cash & Carry/Treasures To Go and Vintage exhibitors.



To make registration as easy and hassle–free as possible, buyers can now take advantage of ExpressPass™ registration. Simply CLICK HERE complete the application and receive an ExpressPass™ via email to bring to the show, scan with onsite readers and quickly print out the admission badge. As an added bonus, buyers who pre-register and bring their ExpressPass™ to the show are eligible for a $10 rebate on parking at the Los Angeles Convention Center lots.


This show brings together an unmatched offering of resources in the Kentia Hall of the award-winning LA Convention Center. In addition to its easy access and state-of-the-art offerings, the LA Convention Center is just steps away from L.A. Live, the sports/entertainment district surrounding STAPLES Center and the Nokia Theatre.


By supporting and shopping the show, you're doing more than just saving on travel, reducing your carbon footprint, keeping dollars in your own region and supporting your local sales reps. You're also contributing to the future growth and success of the show itself - which offers tremendous benefits to your business.


Click on each container below for more information:

New Exhibitor Spotlight

California Marketplace attracts countless new resources each year. Check back to see some of the NEW exhibitors you'll see at the Winter 2018 show. Be sure to keep checking back as this list will grow!

Exhibitor Categories


The largest section of the show, making it almost its own gift trade show, this vast and versatile giftware selection will incorporate a number of sub categories, including Gourmet, Seasonal, Plush & Toys.

Makers' Market

Our expanded and rebranded “Handcrafted” sector brings together artisans and designers showcasing hand-styled crafts in all media and across all categories as tabletop, ceramics, textiles, home décor, jewelry, apparel and more. Special spotlight on Made in America gifyd and International resources.

Personal Style

This category includes spa products, jewelry and accessories.

Boardwalk | Souvenir | Resort

Featuring souvenir, resort, beach apparel and board sport resources.


World Style

A special section designed to accommodate retailers’ immediate needs with a blend of global style and fashion resources available for immediate delivery or order-writing.

Jewelry Cash & Carry

A wide range of fine and fashion jewelry, fashion accessories and other items- all available for immediate delivery to the trade.


Vintage, antique and one-of-a-kind items appropriate for display as well as resale- all available for immediate release to the trade and restocked daily.


Buyer Testimonials
Loved the made in America area as we were able to source some new merchandise that we have been trying to find for some time now.  Suzanne Tawil-Betlach, Balboa Park Visitors Center, San Diego, CA 
The show is fun, easy to shop and always has something new for me. I find interesting American made products there and love the international bazaar!  Mary Liz Curtain, Leon and Lulu, Clawson, MI 
I love to attend this show! It is not only an easy show to shop but also a breath of fresh air. I enjoy making contact with vendors I already know, and I especially enjoy meeting west coast artists I would not find elsewhere! Kathleen Cody Guy, Atlanta Botanical Garden, Atlanta, GA 
I was delighted to find several super sellable lines I had not seen elsewhere. Michelle Betcone, Portland Art Museum, Portland, OR  
We went to the show looking for some new Made in USA vendors and were not disappointed - We already began to engage with some of them. We noticed this year there were several first-time vendors attending the show, which was great to see. Eric Flanigan, Aramark, Retail and Leisure, Burbank, CA 
Over the years I have met some wonderful people and built strong relationships with reps and vendors. I also love the educational component of the show, and will always find time to sit and listen to one of the panels or speakers. Syzanne Tawil-Betlach, Balboa Park Visitors Center, San Diego, CA
There are some wonderful vendors with great merchandise, as well as some of our long-time vendors who were showing new product! Love this show. Lacey Hauser, MIM (Musical Instrument Museum), Phoenix, AZ 
Loads of handmade and ethnic treasures that will add a unique, one-of-a-kind feel to your store. We always find new vendors and beautiful pieces for our store. Well worth attending... Christi Boyd & Diana Dolan, Porch, Carpinteria, CA
This is an important market for our business, to source products from around the world that I absolutely cannot see at other shows....very buyer-centric! Lisa Young, Doodlets, Santa Fe, NM
It's important for me to purchase products that are globally sourced, and truly one of a kind. This show offers great ways to shop for items like these and return home knowing I purchased unique merchandise only I can provide to my customers in my area. This show gives me that competitive advantage. Gary J. Sprague, Maumee World Traders, Cincinnati, OH
We spent a full day at the convention center and were able to find new vendors and new product lines for our store. Goal accomplished! The show has become one of our main sources for new product lines. Angelica Ayala Muller, Bay Books Coronado, Coronado, CA
Now that Urban Expositions has bought the show, it is a good use of my time. If you're not on the Urban show circuit, you're really missing out. David Mitchell, Palace Entertainment
Spectacular show, layout wonderful, products exceptional, congratulations to Urban Expositions. Sean Bradley, Tabula Rasa
This show seems to have something for everyone. There were plenty of diverse vendors, displaying wares from the common gifts to the very unique accent pieces. Jose Sepulveda, Director of Retail, Evelyn Hill Inc., Statue of liberty, Ellis Island Museum Stores
This was the best show in many years. Denise DeMont, Service Systems Associates, LA Zoo, Zoo Miami, Pretend City Children’s Museum
I'm encouraged by the revitalization of this wholesale experience. I found some useful new products for my business. Barbara Savage, Lewis & Clark, Santa Barbara, CA
The show exposed me to a number of new vendors, and that was definitely worth the trip to LA. Natalie Davis, Hudson Group, East Rutherford, NJ
The show looks better and better! The fair trade, vintage and handcrafted products are very interesting and unsual; many of which are well priced and provide excellent margins. MaryLiz Curtin, Leon & LuLu's
First time back to the show in 5 years and it was incredible. Bruce Micklaus, Rockin Rudy's, Missoula, MT
We were able to identify new suppliers to our store and made additional purchases from suppliers who we have an ongoing relationship. Overall we had outstanding results. Angelica A Muller, Bay Books Coronado, Corondado, CA
Finding unique, new products is why we come to Los Angeles. We never miss this show! Sean Bradley, Tabula Rasa, Salt Lake City, UT
I was there from Friday through Sunday afternoon and found quite a bit to purchase. From Tesoros to Abrazo to Cielito Lindo, Sacred Threads and assorted others throughout the convention center – I was very pleased with the selection of World Style and Fair Trade items. Sara Birmingham, Museum of New Mexico
The show was fantastic. We found new lines while here but it was also nice to re-order other lines in person. The location is great for us and we enjoyed the diversity of the product, it was radically different and we found a lot of product that worked for our needs. Sara Vaskov, Hands Gallery
I've been coming to the show for 18 years now and before this trip, I was planning to see a handful of vendors that I had in mind. Well I have been walking around for hours now and have spent more time here today than I ever planned. Maria Kwong, Japanese American National Museum

We look forward to welcoming you to the show. Here are a few tips to help you make the most of your experience:

    Make sure you are registered for the show and have printed out your ExpressPass to gain quick and easy entrance into our shows.
    Book your hotel stay using our housing partner, Connections. Urban Expositions has teamed up with Connections Housing to offer you deeply discounted hotel rates.
    Be sure to download the official show mobile app for complete details on the show, including exhibitor listings, show specials, show features, calendar of events and much more!
    To maximize your time at the show, vendors are categorized into distinct product sectors for easy reference.
    You never know what you will find. That one item may be your next best-seller.
    Drink plenty of fluids and make sure to eat or bring snacks with you.
    Meet back up and discuss what each of you found and decide what orders you plan to make.
    After you have viewed products and talked with the vendor, be sure to make some notes to reference at a later date.
    Speak to fellow retailers about what’s working and not working in their store. From trending products to management techniques. Help each out!

If you have questions or need additional information contact Urban Expositions at 800-318-2238.

Social Media Tips

By Alison Walkley, Social Media Manager

  • Search for exhibitors you know you want to see on Facebook prior to the show - you never know if they might be offering a show special you can take advantage of via social media.
  • Utilize the show hashtag to find key exhibitors you'll want to visit on-site. #CAMKTPLACE
  • Follow the show on Facebook, Twitter, Instagram and Pinterest so you don't miss out on any seminars, giveaways or must-see exhibitors.
  • Like, comment and share show posts and exhibitor posts pre-show, at the show and post-show - generating engagement will lead to more awareness of your own business pages.
  • Take and share photos of your show experience. Your own followers will want to see how much fun you're having live, on-site! .

California Marketplace is open to the trade only. Guests must be accompanied by a registered buyer and will be charged a $20 admission fee. If you have not already done so, please pre-register to receive your ExpressPass via email.

New /first-time attendees should be prepared to present the following along with your ExpressPass™ to gain admission to the show: 1 form of personal ID and 2 forms of business ID, which can include copy of business license, sales tax id number, payroll stub, company check, company credit card, vendor invoice, business card, letterhead or other printed collateral with company name. (Please note: 1 form of personal ID and 1 form of business ID is required for each additional employee.)

To maintain the professional environment of the show, children under the age of 14 years and strollers are strongly discouraged.

The photography of any exhibit is expressly prohibited without the written consent of the exhibitor.

Show at a Glance
FEBRUARY 23-26, 2018
LA Convention Center
Los Angeles, CA
678.285.EXPO (3976)