With thousands of buyers coming to California Marketplace, it’s important to make sure your brand and your products stand out!
⇒ CLICK HERE to learn more about the February 2018 Sponsorship Packages, outlining a range of advertising and sponsorship opportunities that promise to expand your brand and attract attention and booth traffic.
California Marketplace also offers a number of Marketing Materials to help you boost your business at the show, for FREE.
⇒ CLICK HERE to view detailed information on each of these tools.
Questions? Contact Hannah Reagan at 678.783.5715
Access the online directory system where you can update your company, line and categorical listing information for the official show directory as well as to take advantage of other convenient promotional features.
PLEASE NOTE: See drop down menu below for complete details.
A key part of the show’s aggressive marketing campaign is our 4-color digital product preview guide. Filled with product shots from you, our exhibitors, this guide will give retailers a sneak peek at the many product innovations and designs they’ll see at the show. As an added bonus, this e-version will link your images to your website.
⇒ CLICK HERE FOR STEP-BY-STEP INSTRUCTIONS on how to quickly and easily submit your product photos for possible inclusion in the Winter 2018 Guide.
PLEASE NOTE: See drop down menu below for complete details.
This kit contains shipping and set-up information, general show, decorator, and convention center forms. You'll find everything you need to ensure a quick and convenient move-in and move-out process while participating in the number one cash and carry trade show in Southern California.
Click on each container below for more information:
CLICK HERE to access the online directory system where you can update your company, line and categorical listing information for the official show directory as well as to take advantage of other convenient promotional features.
You will receive via email your COMPANY ID and ACCESS CODE that you can log on in order to:
If you have questions please contact Katie Colon by email at firstname.lastname@example.org or by phone at 678.203.3364
URBAN EXPOSITIONS FAIR GUIDE WARNING FOR EXHIBITORS
We have been advised that Construct Data Publishers has been soliciting paid listings in their publication, FAIR Guide, from exhibiting companies of some of our shows. Please be advised that Urban Expositions has no relationship or affiliation with this organization and does not recommend, approve or endorse any involvement or listing in the FAIR Guide on behalf of the any of our exhibitors. As an exhibitor, your listing in Urban Expositions’ official Show Directories is always complimentary. Returning a signed contract to Construct Data Publishers will result in advertising obligations and fees so we wanted to make sure you were aware if this.
A key part of the show’s aggressive marketing campaign is our 4-color product preview guide. Filled with product shots from you, our exhibitors, this guide will give retailers a sneak peek at the many product innovations and designs they’ll see at the show. As an added bonus, this e-version will link your images directly to your website.
CLICK HERE to access the link to the Product Preview Guide system.
Click here for step-by-step instructions on how to quickly and easily submit your product photos for possible inclusion in the Winter 2018 Guide.
If you have questions, please contact Katie Colon by email at email@example.com or call 1.800.318.2238 ext. 3364.
PARTICIPATE IN NEW EXHIBITOR PACKAGE
Expand your brand and attract even more booth traffic by participating in the New Exhibitor Sponsorship Package - which consists of a number of promotional opportunities including a FREE display opportunity.
INVITE YOUR TARGET CUSTOMERS TO THE SHOW
Reach out to your existing customers and prospects and let them know you’re exhibiting at the show. Start by giving them a quick call to set up an appointment during the show and be sure to follow up by sending them a postcard invitation or an email with your own personalized registration URL.
COMPLETE YOUR DIRECTORY
Once your official show contract is submitted, you’ll receive an email with your COMPANY ID and ACCESS CODE to log into the directory system. Be sure to log on and update your company profile, including your line and category listings for the pocket directory.
SHARE YOUR NEW PRODUCT NEWS WITH RETAILERS AT THE SHOW
Retailers come to the show to find new products! Make it easy for buyers to find your new items by completing the 'What's New' Listing found in the Directory | Promo Tools.
OFFER A WORTHWHILE SHOW SPECIAL
Encourage retailers to place their order with you at the show by giving them an offer they can’t refuse.
READ THE EXHIBITOR SERVICE KIT & BE AWARE OF IMPORTANT DEADLINES
Download the exhibitor service kit and make sure you send in the required forms by the required dates.
ORDER A LEAD RETRIEVAL UNIT TO TRACK CUSTOMER VISITS AT THE SHOW
Small, light-weight, and very easy-to-use, LeadKey will provide you with a complete record of every prospective customer who visits your booth.
PACK ENOUGH CATALOGS, PRICE LISTS & OFFICE SUPPLIES TO LAST FOR THE WHOLE SHOW
DEVELOP AND SEND A PRESS KIT TO THE SHOW ESPECIALLY IF YOU’RE INTRODUCING A NEW PRODUCT
PREP YOUR BOOTH STAFF
Make sure your team is ready to go, with an upbeat attitude about your products and the show! Encourage your team to dress professionally, and be ready with a welcoming smile.
PUT YOUR POST SHOW FOLLOW-UP PLAN IN PLACE
The most important and often, most forgotten, part of the show is your post-show follow-up. Many purchasing decisions/orders come in AFTER the show. So, follow-up is key and there are a variety of ways to do it -- from thank you notes and calls to emails and more to the lists/contacts you collect using our lead retrieval system. Have a plan in place before you get to the show so you can act on it after.
FOLLOW THE SHOW ON OUR SOCIAL MEDIA OUTLETS
Like us on Facebook and follow us on Twitter and Instagram! Keep your own social media pages updated consistently so your followers keep coming back for more! Another perk of an updated page? We will be sharing exhibitor Facebook posts year-round! Help us help you and post something new at least once a week.
In pre-show planning there are three ingredients to a successful exhibit performance:
Quick Guide to Planning:
Show management is responsible for generating show traffic, but it’s a shared responsibility. You need to invite your target audience – existing customers, hot prospects, prospects who have been called on but not closed and prospects who haven’t been called on.
Tips for Direct Mail:
Other Places to Promote Attendance:
During the Show
After the Show
*Courtesy of Expo Magazine
We've been very pleased with the buyer turnout and interest in our line. About 75% of the orders we’ve written have been with new customers. Dave O'Shea, Katzpajamas
We are really excited about being together on the top floor. We love the fresh new look of the show logo, floor and the new vibe. It's all great. Sondra Piorick, Makeup Eraser
We have been doing gift shows for 26 years and have seen the ups and downs - this market is definitely on the upswing. I would encourage other exhibitors and buyers who are thinking about participating to do so without hesitation. You won't be sorry. Darlene Samuelsen, INE Imports & Exports Inc.
Very active show and we came away with a very positive experience. We look forward to participating again. Ryland Shelton, Alcove Chocolate
The show was great. On the first day of the show I wrote business with 15 new clients. The buyers here are legitimate. Greg Hayenga, Fortune Products
New accounts! Heavy traffic! Wrote lots of orders! It was hectic - but a good hectic. Connie Hammje, Dutch House Confections
Great day! I need another person to help us! Lots of orders. 30% new accounts. Great to have registration upstairs, that was key. Many thanks! Jenny McClure, Zad
Amazed at orders the first day. Fabulous show! Lori Brock, Elope
I saw buyers I haven’t seen in years. It was absolutely wonderful! Plus tons of new ones. Many buyers came because of the new management and that is exactly why I am here - because of Urban Expositions and their reputation for putting on a good show! Ann Maurice
I have been doing this show a long time and I was amazed. I always came prepared, but I had to print out new purchase forms because of all the new accounts! Thank you! Kathy Franz, Ethel & Myrtle
After the last show, we vowed we would not come back but after Urban Expositions took over, we of course would try it. 180° turn around - We are totally amazed at how fast this show has changed. Spokandy
We were impressed with the turnout of local and national accounts. We're looking forward to even more growth next show. Mark Reaves, EMI Sportswear
We were pleased with the high level of traffic and the quality of attendees walking through the show. Urban has created a terrific environment for both attendees and exhibitors. Jon Bruml, TechStyles
We're new to the tradeshow industry and Urban Expositions has welcomed us with open arms. We've been well taken care of by the entire team. Because of Urban's dedication to our success, we were able to lock in several key accounts at the July 2013 California Gift Show. David O'Shea, Katzpajamas, San Diego, CA
Great Show! Haven't been to the show in 3 years, but so glad we returned. Daniel Chen, Top Land Trading, Bellingham, WA
Absolutely killer first day! Susan Lowenstein, TY Inc., Westmont, IL
We’ve been exhibiting here for 7 years now and since Urban took over we’ve seen an extreme growth in the show. Great traffic this July! A lot of ordering writing; 70% of which were new business for us. We are thrilled! David Evey, Zensual, Inc., Beverly Hills, CA
Very busy show, all the way until the end. We had Warner Brothers and Paramount Pictures place orders, huge accounts for us! Edward Han, Mei Wah, San Francisco, CA
Fantastic show! Slammed all four days. We had our best show since 2007 this past January with Urban and believe it or not we did even better this July! Urban is the best! Thank you for bringing in such terrific buyers. Shirley DeMarco, Shirley DeMarco & Associates, Long Beach, CA
We had many repeat buyers from January as well as several new accounts including a couple big museums from Texas! We’re very excited about the new and improved show. Keep it up Urban! Dana Herbert, Dana Herbert Accessories, Portland, OR
Really good show for us! We’ve been working on getting a specific account for about a year now and were finally able to secure that account because of this show. Management took great care of us and we are looking forward to the next edition. Steven Broukham, Wilouby International, Los Angeles, CA
We haven’t done this show in many years, but I’m so happy we decided to try it again this July with Urban. We have a number of new accounts in the Los Angeles area. Very satisfied with the amount of orders we received! Corey Blyth, Buddha Board, Vancouver, Canada
Incredible show! We wrote tons of new orders including University Arts and Princess Cruises which are huge companies for us. Thanks for the great promotional opportunities prior the show too. Andreas Biachian, From There To Here, Mill Valley, CA
It was our first show and had an amazing experience. The management staff was so helpful with all our needs. Most importantly, we have met with some big buyers and created excellent accounts. This show is a great networking opportunity! Umit Atamer, Smyrna Collection
This show has been an outstanding show for us. It’s put our business orders up 160 percent. We are getting the quality buyers we want and we will continue to do this show religiously. Harold Nolder, Verbena Botanicals, Hillsboro, OR
We met some great accounts and touched base with a lot of buyers we would not see anywhere else. We have been able to set up shop here which customers have really enjoyed, shopping the floor rather than a catalogue has been beneficial. Matthew Hirsh, Michelle Hirsh, Calabasas, CA
The show was well attended and we did some really great business. We definitely want to come back in July. The layout of the floor and the upbeat atmosphere make the customers really happy to be here. Dianne Bowen Grand Loft Custom, Los Angeles, CA
We are so pleased that we returned to the show! We saw so many of our old customers and met so many new ones!!! Leslie Mitlelberg, Swahili Imports
This show was the first tradeshow we’ve participated in – and we are now committed for life. Even before the show opened, we added 27 new clients thanks to the pre-show marketing from Urban Expositions –we look forward to the next show! Corrine Clements, Jarring Questions
This show has been a huge help to our business with a nice, steady flow of new customers we are thrilled with the results. Kris King, Card Connect, Chicago, IL.
Management must be doing some great marketing - we saw key customers that we hadn’t seen in 15 years. Eric Morrissey, Kubla Crafts, Inc, Charleston, SC.
I have been with the show for seven years now and I am always happy to be here. Opening Day of the show was very busy, and I had a fantastic day. Raj Singh, GoGo Sports
The traffic on the first day was a steady flow, but I was overall very impressed with the quality of the buyers. It was an order-writing day for me. Aimee Rivka, Arivka Jewelry
I am just starting to exhibit at shows in order to see what works best for my company. Yesterday was a good opening day and I am here wanting to see what each new day brings. Teresa Soler De Lara, Minkara